SIPOS, Dario. Harnessing Artificial Intelligence for Hyper-Personalization in Digital Marketing: A Comparative Analysis of Predictive Models and Consumer Behavior. Technium Business and Management, [S. l.], v. 9, p. 47–55, 2024. DOI: 10.47577/business.v9i.11724. Disponível em: https://techniumscience.com.techniumscience.pluscommunication.eu/index.php/business/article/view/11724. Acesso em: 17 apr. 2026.