Symphony of Colors in Publicist Texts

Abstract

The diversity of colors has a particular impact on human consciousness. The study deals with the study of the characteristic of the color palette, in both - the inner world of human nature and media texts. For this purpose, various publicist texts (informative, analytical and artistic-publicist) were discussed with student groups (200 students in total) and questionnaire has shown different colors perceived by them while acknowledging with the texts. The survey revealed that 57% of respondents saw a green color in informative texts, in the case of listening to analytical texts, 63% of the students saw a red color, while 53% saw yellow color in the artistic-publicist texts.

Thus, when discussing publicistic material of different nature, a predominance of green, red, and yellow colors was revealed in students' perceptions. Such a vision of colors in publicism regulates and harmonizes the inner world of a human being; all of these are the best way to ascend to a higher level of life.