The Technique of Frame Coaching – A Brief Life Coaching Goal-Directed Method

Abstract

Frame Coaching is an efficacious brief life coaching method.  Drawing upon Erving Goffman’s Frame Analysis, Frame Coaching adapts its application through the utilization of a literal framing process.  Through framing, individuals visualize an orientation that facilitates the articulation of a goal and then undertake goal action steps toward goal achievement. Goal articulation is for an autonomously generated and self-articulated life issue. Frame Coaching also draws upon the psychological orientations of humanistic, cognitive, and solution-focused psychology, allowing for a life-coach strengths-based approach within the existential nature of life coaching.